The Military Advertising Bureau, a division of Veterans Media Corporation, specializes in connecting brands with the extensive and highly engaged military and veteran demographic. We provide unparalleled expertise and a comprehensive suite of media, marketing, promotions, and expert strategies to ensure successful advertising campaigns within this unique market.
Our Mission
To empower brands to effectively reach and engage military personnel, veterans, and their families through authentic, impactful, and strategically placed advertising solutions. We aim to build lasting connections between businesses and the military community, fostering trust and delivering measurable results.
Our Reach: Connecting With Over 27 Million Military Members
Veterans Media Corporation provides unparalleled access to the military and veteran demographic through a comprehensive network spanning over 280 military installations across all six branches of the U.S. Armed Forces.
Military And Veteran Population Breakdown
Our reach encompasses a diverse and highly valuable demographic:
- 3 Million Active-Duty Members (83% Male)
- 1 Million Ready Reserve / National Guard Members
- 1 Million Military Spouses (40% Married)
- 7 Million Dependents
- 19 Million Veterans
- 3 Million Retirees
- 1 Million DOD Civilian Personnel
Total Reach: Over 27 Million Military Members
We have direct access to over 280 military installations across all six branches of the U.S. Armed Forces: Air Force, Army, Marine Corps, Navy, Coast Guard, and Space Force.
Why Target The Military And Veteran Market?
Superior Income and Spending Power
Military personnel and veterans represent a highly affluent demographic with exceptional purchasing power:
- Income: Military members earn 35% more than the national average
- Spending: They spend 16% more than the average U.S. household
- Benefits: GI Bill education benefits, housing allowances, and food allowances enhance their financial capacity
- Loyalty: Service members and veterans actively seek and reward brands that support military communities
High Engagement and Trust
The military demographic demonstrates unparalleled engagement and brand loyalty:
- Discount Seekers: 74% actively seek discounts and special offers
- Incentivized Shopping: 90% are incentivized to shop at retailers that support military communities
- Trusted Recommendations: Soldier-to-soldier brand, product, and service recommendations carry significant weight
- Mobility: Military personnel relocate on average every 2 years, creating consistent demand for relocation services and products
Our Capabilities: Comprehensive Advertising Solutions
The Military Advertising Bureau provides a comprehensive suite of media, marketing, promotions, and expert strategies designed to deliver successful advertising campaigns to the extensive military market.
On-Demand, Online and Mobile Devices
Reach military personnel and veterans wherever they are with flexible, accessible content delivery:
- Co-Branded Programming: Customized content that aligns with your brand message and military values
- 24/7 Broadcasting Channel: Continuous access to The Veterans Channel across all platforms
On-Base Advertising
Connect directly with military personnel at their primary locations through strategic, place-based media:
- Entrance Signage: High-impact digital and static signage at military base entrances
- Experiential Events: Engaging brand activations and sponsorships on military installations
- Out-Of-Home Digital Screen Network: Dynamic digital displays throughout military facilities
- Large Format Banners and Billboards: Premium billboard placements at strategic base locations
Around the Bases
Extend your reach beyond the gate with targeted off-base military marketing:
- Digital Advertising: Geo-targeted digital campaigns reaching military personnel in surrounding communities
- Guerrilla Marketing: Unconventional, high-impact marketing tactics in military communities
- Dedicated Off-Base / Custom Media: Tailored media solutions for specific military demographics and locations
Targeted Direct Veteran and Military Email & Mobile Marketing
Reach your audience directly with personalized, permission-based communications:
- Segmented Email Campaigns: Targeted messaging based on demographics, interests, and military status
- Mobile Marketing: SMS and app-based campaigns reaching service members on their preferred devices
- Precision Targeting: Advanced audience segmentation ensuring your message reaches the right person at the right time
Military Base Media Options
Why Military Bases?
Military bases represent a unique and impactful place-based media opportunity. There are 6 branches of military serviceoperating across over 280 installations, creating a vast network of highly concentrated, engaged audiences.
Military bases function much like small cities, with thousands of residents and a wide variety of amenities. This creates an ideal environment for comprehensive, multi-channel marketing campaigns.
Strategic Military Marketing Approach
Utilize a strategic mix of advertising on military installations, targeted digital media, email marketing, and engaging experiential activations to create a cohesive and effective brand message. Our approach ensures your brand reaches military personnel and veterans where they live, work, and shop.
On-Base Demographics
Military personnel on base represent a highly desirable demographic:
- Age Group: 18-44+
- Gender: 80%+ Male
- Family Status: 50%+ Married with families
- Engagement: High engagement with on-base media and community events
Why Military Bases Work
Military bases offer distinct advantages for brand marketing:
- Direct Connection: Meet military consumers where they live, work, and shop
- Differentiated Brand Trust: Service members find brands more worthwhile when they see their ads on military installations
- Recruitment Advantage: Direct access to talent for recruitment campaigns
- Community Support: Advertising dollars fund programs and events for military families, demonstrating genuine support
Military Base Media Options
Entrance Signage – Digital & Static
Many bases provide opportunities to reach anyone entering the facility through static or digital signage on monument displays or freestanding billboards at or near the main gate. Gate billboard signage is available at many bases, providing high-visibility placements for your brand message.
Military Experiential Options
Create memorable brand experiences through on-base activations:
- Product Displays
- Custom Events
- Event Sponsorships
- Sampling Programs
- Gaming Tournaments
- Sports & Fitness Programs
Military Large Format Options
Maximize visibility with premium large format advertising:
- On-Base Billboards
- Marquee Signage
- Windowscapes
- Wallscapes
- Counter Wraps
- Door Wraps
Military Digital Media
Engage customers through enterprise-level programs targeted to their needs, interests, demographics, and locations:
- Targeted Email Marketing
- Programmatic Out of Home
- Geo-Fencing and Mobile Targeting
- Social Media and Influencer Marketing
- E-Newsletters
- Website Advertising
- Digital and Print Publications
White Glove Service
The Military Advertising Bureau simplifies out-of-home advertising for military and veteran targets, acting as a concierge to streamline complex processes and ensure success.
Our Comprehensive Services
- List Management: Building, scrubbing, and maintaining high-quality audience lists to ensure your message reaches the right people.
- Seamless Execution: Scheduling, pre-launch testing, and deployment of your campaigns to ensure flawless implementation.
- Data & Insights: Comprehensive tracking, reporting, and audience intelligence to measure campaign performance and optimize results.
VMC as Your Extension
We are here to be an extension of your team, providing comprehensive support for all your out-of-home advertising needs:
- Out-of-Home Expertise: Help with anything and everything related to out-of-home advertising
- Research Support: Fulfill research requests to support your campaign strategy
- Strategic Brainstorming: Collaborate on new business pitches and campaign concepts
The Military Advertising Bureau: Your Direct Line To Military Success
The Military Advertising Bureau and Veterans Media Corporation’s comprehensive military marketing capabilities provide unmatched access to the military and veteran demographic. Whether you’re looking to build brand awareness, drive recruitment, or demonstrate support for military communities, we have the platform, expertise, and reach to deliver results.
Connect with us today to learn how the Military Advertising Bureau and our military marketing solutions can help you reach and engage the military and veteran community.
